branding photography
A calm, story-led approach for small business owners in North London
So, you’re thinking you might need some fresh photos for your website, but you’re not sure where to start.
If that sounds like you, I can help.
Choosing the right photographer is not just about style. It’s also about finding someone you can work with, who feels like the right fit for you and your business. My work is rooted in storytelling, creating images that show not just what you do, but how you do it, and what makes your business feel like yours.
 
WHY HAVE A SHOOT
 
A branding shoot is designed to portray you and your business in a way that feels intentional and true to who you are. It’s not just about having a few nice photos, but about creating a collection of images you can use across your website, social media, and other marketing, so you’re not constantly trying to create content yourself, but instead you can focus on running your business and on what your passions are.
For many small business owners, having a branding shoot can be a really useful moment to pause, reflect on your business, and refresh how you’re showing up.
who is this for?
This style of branding photography is for you if you:
- want images that feel natural and like you, rather than overly styled or staged
- feel a bit unsure about being in front of the camera and would appreciate gentle guidance instead of posing
- are a small business owner and want photographs that actually support your website and marketing, not just look nice
- want a library of images you can return to and use confidently across different platforms, without feeling pressure to constantly create content
MY APPROACH
My approach is collaborative and guided. I take time to understand you and your business before we shoot, so the session feels considered and not rushed. During the shoot, I’ll suggest locations, light, and simple ways to move or work, but there’s no need to pose or perform. The focus is on creating a relaxed environment where you can be yourself, allowing natural moments to unfold and images to emerge that feel polished but not forced.
 
I’m Jane
 
Before becoming a branding photographer, I spent years working in the corporate world as an accountant, running on autopilot whilst raising three young children.
In 2022, I took a risk to build something braver, more personal and since then I’ve been drawn to create images that feel real and authentic. Through photography, I’ve found a way to bring together what matters most to me: connection, honesty, and the beauty in the details. My work is about celebrating real stories and creating space for natural moments to unfold.
what is storytelling photography
Storytelling branding photography takes a wider view of your business, capturing not just portraits but also the spaces you work in, the details of your process, and the moments that reflect your values. These images help build a visual story that feels authentic and consistent, giving you photographs that are easy to use across your website and marketing and that continue to feel relevant as your business grows.
Branding photography isn’t designed to be a one-off. It’s a starting point for building a collection of images you can add to as your business grows and evolves.
 
What it's like working with me
 
BEFORE THE shoot
 
Once you’ve booked, we’ll start with a pre-shoot consultation. I take time to understand your business, what makes it unique, and how you’d like to use your images.
Even if you already have a clear idea of what you want, it’s so helpful to have someone look at your business with fresh eyes. When you work in your business every day, it’s easy to become blind to the things that make it special. I’m often able to spot details, moments, or visual opportunities that you might have stopped noticing, and that outside perspective can be just as valuable as the photographs themselves.
 
on the day
 
Because we do the thinking in advance, the shoot itself can feel calm and straightforward. I know time is valuable when you’re self-employed, so the session is planned to be relaxed, but with a clear focus on making the most of our time together.
Depending on your business, a shoot may include:
- your workspace or environment
- behind-the-scenes moments of you working
- details of tools, products, or materials
- natural headshots taken as you work
 
after the shoot
 
You’ll receive a curated collection of images to use across your website, social media, and marketing materials. Updated imagery helps build trust with potential clients, helps you be more visible online, and gives you confidence in how your business is presented.
 
 
branding sessions
 
The sessions below are designed to help you build a collection of images over time, depending on what your business needs right now. If you are not sure which option would suit you best, we can always have a quick chat and talk it through.
A Short Story
mini branding photography session
From £175
 
A focused branding session designed around one part of your business, such as a class, service, or a small refresh to your existing imagery. Ideal if you’re getting started, launching something new, or want to update how you’re showing up without committing to a full website refresh.
Includes:
- Pre-shoot consultation
- 45-minute branding session
- Secure private online gallery
- A minimum of 20 carefully edited images
- Unlimited downloads for use across your website and marketing
- Video available as an optional add-on
 
THE visual story
most popular branding photography session
FROM £475
 
A complete branding session designed to create a visual story of you and your business. With time to capture portraits, process, and details, this session will leave you with a versatile image library you can use consistently across your website and marketing.
Includes:
- Pre-shoot consultation
- 2.5-hour branding session
- Time for 2–3 outfit changes
- Secure private online gallery
- A minimum of 50 edited images
- Unlimited downloads for use across your website and marketing
- Video available as an optional add-on
 
THE COLLECTION
FULL BRANDING photography SESSION
FROM £900
 
A longer, story-led session capturing your business in greater depth through photography and video. Well suited to growing businesses, teams, or multiple locations, creating a rich visual library you can return to as your work evolves.
Includes:
- Pre-shoot consultation
- 5-hour branding session
- Time for 3 - 4 outfit changes
- Secure private online gallery
- A minimum of 100 edited images
- 5 -10 standalone video clips
- Unlimited downloads for use across your website and marketing
 
All sessions are guided and collaborative, with the aim of creating images that feel natural, considered, and genuinely useful for your business.
Add ONS
 
Video Coverage
Alongside photography, you can choose to include video if it would be helpful for how you show up online. This may include short video clips for social media, a simple reel, or a relaxed sit-down introduction video for your website. Video is approached in the same calm, guided way as the photography and can be added to any session.
event coverage
I photograph small business events such as launches, workshops, and community gatherings, capturing the atmosphere and the natural moments that show you in action. Event photography is priced per hour, and I’m always happy to talk through what you’d like covered.
FAQs
 
What package do you suggest?
Most people start with The Visual Story, as it gives you a strong, versatile library of images to begin using across your website and marketing. A Short Story works well for smaller updates or refreshes, while The Collection is a good fit if you’re looking for a fuller refresh, or if you have multiple team members or locations to photograph. If you’re unsure, we can always talk it through and decide together.
Where are you based?
I’m based in North London, and cover small businesses in London and Hertfordshire. I love working with local small business owners. Many of my clients value not just the photography, but also having someone who understands the realities of self-employment, juggling ideas, confidence, visibility, and time.
I don’t have a physical space, can I still have a branding shoot?
Yes. Many of the images I love most are made in everyday spaces that already hold part of your story, a desk, a workspace, or a favourite local café. These settings add context and personality without feeling staged, and they’re often more relatable for the people viewing your work. As part of the pre-shoot preparation, we’ll talk through location options together and choose a setting that best supports the story you want your images to tell.
I just need headshots, is this right for me?
Yes. Headshots are always included, but taken in a natural, relaxed way. Many clients come for headshots and leave with a wider set of images they hadn’t realised would be useful.
How far in advance do I need to book?
Booking a few weeks in advance gives us enough time to get to know each other and plan the shoot properly. Some clients book a few months ahead, particularly if they have a specific date in mind. Availability can vary depending on the time of year, so it’s always worth getting in touch to check.
 
Next steps
 
Step 01
Let's chat or video call
Thanks for taking the time to get to this point in the brochure! If it feels like we could work well together and you would like to chat things through, please drop me a message at hello@janenicholsonphotography.com
 
Step 02
branding brochure
We have a relaxed chat or video call. This is a chance to talk through your business, what you want from a branding shoot, and see if we’re right for each other.
Step 03
Ready to book
When you’re happy to go ahead, you can secure a booking with a signed contract and a 25% booking fee.
Then I'll get in touch and we can start with a pre-shoot consultation to get the most out of our shoot.