London Branding Shoot - Photography and Video

London branding photoshoot with small business owner Ruth, from Ruth’s sewing studio.

I recently did a branding shoot with the lovely Ruth from Ruth’s sewing studio. 

Ruth makes bespoke accessories using handpicked, colourful, exciting fabrics. She didn’t like being limited to what the high street had to offer, so she created her own shop full of choice and creativity. You can find Ruth, here.


Ruth got in touch because she wanted some new photos for her website and social media. In particular she was keen to have some photos of herself, so she could share some “Meet the maker” posts with her customers. 

Small business owner Ruth, of Ruth's sewing studio. Natural image of her working behind her sewing machine captured.

Before the shoot, we met for coffee (perks of working with local people!), and had a lovely chat about the joys of commuting in London, the nuances of the school PTA, as well as the challenges of setting up and running your own small business!


On the day of the shoot, we met up at her home in Barnet, which allowed me to get some shots of Ruth in her home studio, as well as few in her garden.

Close up detail image of small business owner, Ruth using the tools for her business of sewing. Taken in her studio in New Barnet.
Behind the scenes of small business owner at work, in North London studio.
Lifestyle product photography of handmade bag, propped up against sewing machine.
Detail of sewing machine for branding job, photo taken by Jane Nicholson Photography.
The process of sewing, branding photos taken by Jane Nicholson Photography.
Creative photo of business cards for Ruth's sewing studio taken by Jane Nicholson Photography.
Natural headshot taken of small business owner in North London.
Candid headshot of small business owner, Ruth, in her home studio in New Barnet.
Lifestyle product photography image of sunglasses case, and sunglasses.
Spread of material available at Ruth's sewing studio, Barnet.

“It's safe to say my photography skills are limited. I am so grateful I met Jane and decided to get some professional photos taken. The difference is huge. Being a (tiny) small business you have to justify each and every purchase, but for me this investment was well worth it.”

Handmade bespoke bag made by small business owner, in North London.
Candid, natural branding photography by Jane Nicholson Photography.

“The photo you took of my rainbow bag keeps being included in my next Christmas market’s advertising. I don't think they'd have included it if it was my photography. Thanks for helping lift my coverage. It makes a big difference.”

behind the scenes


Ruth making a baby bib, one of her most popular products. I filmed video clips on the day, and created this reel to highlight the time, love and effort that goes into each piece.

Ruth is now armed with a whole gallery of photographs and video clips (including a ready-to-upload reel) that she can use across her social media and website for months to come, saving her so much precious time that she can use to sew her beautiful bespoke pieces instead!

If you are looking to find ways to make your business more efficient, and wish there was a part of your business that you could outside without worrying that the quality would be compromised, I would love to help. I can help you create a bank of images for your business that you can use across all marketing channels and spend more time connecting with your clients, working on your products, and maybe even some time for self care and relaxation.